Nature State of Mind

Client
NP Produkter AB

Services
Generative video art

Dimensions
2:3, 3m x 2m

Location
Located at Jönköping, Sweden.

Opportunity:
The generative art video for NP Sweden highlights the connection between Swedish nature, technology. Inspired by NP’s office exterior, the artwork fosters conversations on sustainability, materiality, and the fusion of industrial and natural worlds, aligning with NP’s commitment to innovation.

Solution:
The infinity frame bridges NP’s office with its core values, symbolizing the link between the exterior and the natural environment. “Nature State of Mind” was first presented at the Elmia Fair as part of NP’s branding and now installed in their office, emphasizing NP’s commitment to sustainability through generative art and AI tools. The piece connects industrial progress with nature.